Yahoo! Launches Kindness Campaign

(Sumaiya Malik, Good News Gazette) This holiday season, Yahoo! is asking you to join it in marketing kindness and goodwill.

"You In?" That's the question the California-based company is asking its global audience of 600 million through its recently launched kindness campaign. Individuals are being asked to document their own acts of kindness at kindness.yahoo.com and share them with their social networks. The goal? Inspire others to join in and create waves of kindness and generosity throughout the world.

"We believe that one small act of kindness can ignite a ripple of generosity and we hope to inspire the Yahoo community to create a wave of goodwill around the world," said Meg Garlinghouse, senior director of Yahoo for Good, the online company’s community affairs division.

Kind acts already documented on the site include:

• "I traded in a $100 bill for 100 one-dollar bills and wrote a note on each that read: 'Please take this dollar bill, add one dollar bill, and pass it on.'"


• "Today I gave lottery tickets and donuts to people hanging out in the freezing cold park downtown."


• "I just returned a case of wine that was mistakenly delivered to our house. My husband had to be dragged along w/ this decision."

Participation is easy. Simply perform an act of kindness and then go to the Yahoo "You In?" site and share what you did. It will be posted as your Yahoo! status, and can be shared across other social networks like Facebook, MySpace and Twitter. It will also be displayed on the interactive map on the kindness.yahoo.com site so that people in your community and around the world can see what's being done and, perhaps, be inspired to take action of their own.

You In?